Meet the Team Driving
Automotive Growth
We are a dedicated squad of automotive marketers, paid media specialists, CRM engineers, and video creators passionate about helping vehicle showrooms sell more units.
Aniket Rathod
Founder & Lead Automotive Strategist
Pioneered DriveUp Digital to bridge the divide between digital advertising and physical vehicle showroom walk-ins. Specializes in dealer principal consulting and full-funnel lead attribution.
Placeholder profile • Details customizable
Siddharth Varma
Head of Paid Performance (Meta & Google)
Oversees multi-crore annual ad spend across Meta Ads and Google Search campaigns for car and motorcycle showrooms, optimizing algorithms specifically for local test-drive bookings.
Placeholder profile • Details customizable
Bhavin Trivedi
Lead CRM Solutions Architect
Architect behind the DriveUp CRM platform. Specializes in WhatsApp Cloud API webhooks, instant lead notification routing, and chassis-number-level ad attribution integrations.
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Roshni Desai
Lead Local SEO & Google Maps Specialist
Focuses on Google Business Profile domination, geo-tagged vehicle photos, and AI Search Optimization (GEO/AEO) for showrooms across Gujarat and Western India.
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Hardik Panchal
Automotive Creative Director
Directs vehicle delivery reels, exhaust sound clips, and high-contrast model walkarounds that stop thumbs and generate organic comments from in-market car buyers.
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Pooja Mehta
Dealership Success & Onboarding Lead
Acts as the single point of contact for dealer principals and showroom general managers, providing weekly test-drive pacing reports and monthly sales desk reconciliations.
Placeholder profile • Details customizable
How Our Team Works With Dealers
We operate as an extension of your showroom floor, not a distant vendor who disappears between monthly invoices.
Dealership Metric Alignment
We speak your language: cost per test drive, booking ratio, financing approvals, and delivered units. Never impressions or vanity clicks.
Under-15-Minute Lead Speed
Our technology and support team continuously audit your sales desk response times to ensure no hot buyer inquiry goes cold.
Strict OEM Compliance
We safeguard your dealership franchise by ensuring every creative adheres strictly to manufacturer branding, fonts, and discount guidelines.
Team & Working Model FAQs
Answers to common questions about how our specialists partner with your dealership.
Work Directly With Automotive Growth Specialists
Speak directly with our team to evaluate your current cost-per-lead and discover how our automotive frameworks scale your monthly vehicle deliveries.